Hosted Communications

Web2Asia, its parent company MH | direkt, and Narragansett Technologies have entered into a partnership agreement for the distribution of the professional email marketing solution SpinnakerPro and the online survey tool SensorPro in East Asia.

 

Narragansett Technologies is a developer of online marketing software solutions including SpinnakerPro, the leading email marketing solution package and SensorPro, the online research and survey solution, to a global customer base.

 

The need to enter East Asia was felt as the region, particularly China, has shown impressive growth potential for digital marketing.

 

By the first quarter of 2008, 230m Internet users were identified in the Middle Kingdom – more than in any other country of the world. Even though the overall share of online media from most advertisers is still reported to be only three to four percent, current studies predict fast growth in the online ad market of over 50 percent. Mostly driven by Olympic-related spend, the total online spend in China, including email, is estimated to reach EUR 928 million in 2008.

 

As part of the pact, Web2Asia would localize Narragansett’s products and adapt them to local market needs.

 

In the meantime, distribution throughout East Asia will be covered by Web2Asia’s parent company, MH | direct, an international direct marketing agency with headquarters in Austria and subsidiaries in India, China and the USA. The company offers tailor made outsourcing solutions for e-commerce, direct marketing and mail order.

 

With headquarters in Shanghai, Web2Asia is a full-service provider specializing in supporting Western Internet companies and mobile content developers to expand into China, Japan and Korea. The company thereby aims to act not merely as a consultant for entry strategies or a software development outsourcing company, but as a complete partner to successfully launch and scale Internet or mobile applications business for its customers.

 

The first campaigns for MH | direkt’s customers in East Asia have already proven the efficiency of Narragansett’s tools and their full support for East Asian character sets.

 

“With a successful combination of eDM and the online survey module SensorPro we could increase the response for our annual customer satisfaction survey by 200 percent compared to last year. The survey was conducted in both English and Chinese and we were very pleased with the high quality feedback from our customers and the comprehensive statistical analysis of the results,” said Andy Qian, senior marketing manager Central China, Schenker China, in a statement.

 

Schenker is one of the leading international providers of integrated logistics services.