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Accelerating the delivery of personalized media experiences with advanced advertising solutions using today’s core products, Motorola (News - Alert) has introduced its portfolio of advanced advertising delivery technologies for the cable industry. Allowing operators to offer targeted advertising that supports a wide variety of business models, the company will showcase a cost-effective solution that uses set-tops, on demand servers, advertising insertion equipment and switched digital video technology.

 

With the help of advanced advertising in their systems, many operators already have most of the pieces in place today to create personalized media experiences. This can enable targeted messaging as operators can see the Motorola switched digital video (SDV) solution and the Motorola B (News - Alert)-1 on demand platform designed to offer personalized video streams to individual set-top boxes. With a wide range of options for both client-based and network-based advertising architectures, Motorola’s advanced advertising portfolio offers flexibility to operators.

 

Leveraging the recently announced version of the CherryPicker CAP-1000 ad inserter/statmux and APEX 1000 edge QAM, the solution enables operators to digitally insert hundreds of video ad streams simultaneously. Also, the Motorola B-1 will be reconfigured to take the place of a traditional ad server for linear ad insertion as it will be shown offering targeted, dynamic on demand advertising for Time-Shifted Television and VOD programming. Leveraging the DCX series set-top boxes, the company will also demonstrate client-based approaches to targeted and interactive advertising.

 

In the cable show, Motorola will present its widely deployed, market leading solutions, such as the CherryPicker splicer, B-1 Video Server, APEX advanced edge modulator, and next-generation set tops, as an integrated media services platform with advanced advertising capability for the first time.

 

“If you look at the product developments and acquisitions Motorola has made over the past couple of years, it becomes clear that we’ve built a powerhouse media services platform that serves as a foundation for delivering advanced advertising solutions to our customers,” said Mark DePietro VP, Video Access Solutions for Motorola’s Home and Networks Mobility Business. “With Broadbus and the B-1 Video Server, our switched digital video solution, and the Terayon CherryPicker ad insertion equipment, Motorola has integrated the market’s most robust technologies for advertising and entertainment delivery.”