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June 16, 2008

Devix and MerchantAdvantage Partner to Maximize Sales for Online Retailers



By Raju Shanbhag
TMCnet Contributing Editor


Devix Corporation has announced a strategic partnership with MerchantAdvantage, a provider of Web-based data feed management and analytic tools. The users of Devix platform can now send their product catalog to over 150+ marketing channels and shopping destination sites on the Web.

 
Already, the Devix Platform offers a strong customer employment technology and the Devix - MerchantAdvantage partnership will only improve upon this. Even with the limited IT expertise, the customers of Devix have the facility to maintain and personally configure all aspects of their web platform and business flow. With the partnership with MerchantAdvantage, Devix e-tailers will now have various benefits such as the ability to strategically market products, find those marketing channels that maximize return on investment, choose from 150+ shopping destinations, and work more efficiently with these marketing channels.
 
The partnership lets the clients of Devix to maximize sales opportunities with the help of MerchantAdvantage Channel Management Solution and optimize, send and analyze product catalog feed data with a click of a button. Devix, the employee owned e-commerce solutions provider, improves its end-to-end platform, with which the users can optimize their business through a single application. With the partnership with MerchantAdvantage, the company enhances the list of its cutting edge functionality and technology solutions.
 
Devix believes that MerchantAdvantage represents a best of breed partner for its client base. The company also believes that MerchantAdvantage shares its philosophy of customer empowerment as demonstrated by MerchantAdvantage’s robust choice of marketing channels which actively places the power in the hands of e-tailers.
 
Michael Lambert, CEO and Co-Founder of MerchantAdvantage, added: “Devix clients can now leverage various pricing options and profit-margins on marketing campaigns at the product level, while reaching millions of new clients using an array of marketing options. MerchantAdvantage strives to provide the best products to empower online merchants to customize, send, evaluate, and update product catalog feeds to 150+marketing channels and shopping destination sites. We are honored to be an integral part of the future of Devix to help their clients grow their online business efficiently, intelligently and cost-effectively.
 
Raju Shanbhag is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

 

 

 

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